Tuesday, November 20, 2007

Another TubeMogul Surprise

The benefits of using TubeMogul to upload videos has surprised me again. It wasn't until looking at my TubeMogul chart that I discovered my latest video, NASCARGOT, had see a surge of views on Myspace. (See the red line in the chart below).

That's nearly 100,000 extra views in one day. Without TubeMogul I wouldn't have bothered to upload to Myspace, but they made it easy. And without their report, I probably wouldn't have noticed the extra views. Although I did wonder why I was getting a bunch of Myspace friend requests.

Thank you TubeMogul!

Wednesday, November 14, 2007

TubeMogul's Marketing Best Practices - One Example

TubeMogul published an excellent guide to Web Video Marketing which they summarize into a "secret formula"...

Success = .50C + .15M + .20T + .15P

One example is my "Puppy Photo Everyday" video published in August. Below is the TubeMogul viewership chart showing how it has done since then.

.50C or 50% Content - The content was solidly in the "kitch" category being a pet video.

.15M or 15% Metadata - I'm not sure I did a good job on this. I could use some advice.

.20T or 20% Thumbnail - YouTube doesn't give you much choice. It's not always possible to get a good frame in the exact middle of a video, but in this case I lucked out and had a cute thumbnail.

.15P or 15% Promotion - I'm lucky to have a couple of thousand YouTube subscribers - giving me a jumpstart. But the big bonus on this video was getting featured in the Pets & Animals category. This put the thumbnail in front of everyone who choose to look at the Pets page on YouTube. As you can see from the chart, the video had large numbers for the few days it was featured.

Is it viral now? It is still getting play with about 500 views per day on YouTube.

Tuesday, November 06, 2007

Tubemogul now uploads to twelve sites

Tubemogul has added three more videos sites to their uploading service. Now with just a few clicks I can upload my videos to YouTube, Yahoo, MySpace, MetaCafe, Google, Revver, Dailymotion, Blip, Veoh, BrightCove, Crackle and StupidVideos. This is a great time saver.

Before using Tubemogul, I had been focused on YouTube. Now I can get my videos on multiple sites just as easily. As a result I was surprised to see my latest video doing ten times better on Yahoo than on YouTube. See the TubeMogul chart below (the green line is Yahoo and the red line is YouTube).

I wish I could get similar viewership numbers on the paying sites like Revver and Metacafe.

Monday, November 05, 2007

Tubemogul, Rob Zombie and Video Tags

I use Tubemogul to upload and track all my videos. This chart below shows a bump in viewership on Halloween. What caused it?

It turns out that Rob Zombie was a guest editor on YouTube for Halloween. His first choice was a timelapse rotting pumpkin. It wasn't my rotting pumpkin video, but mine showed up as related (because of the tags) everytime someone watched the one he mentioned. That generated a big boost in views for all my videos.

What's ironic is that Rob Zombie is a good friend of my nephew Brian.